For many of us, Bond is the blueprint of a spy. Intelligent, resourceful, strong, driven, charming and loyal. As an officer in the Secret Intelligence Service, more commonly known as MI6, he jets across the globe to save us from the peril of exotic villains with his wit, arsenal of futuristic gadgets and cruelly good looks. Who wouldn’t want to be James Bond?
Exactly what the creative team behind Coke Zero’s new brilliant ad must have thought! Set in the train station of Antwerp in Belgium, travellers are enticed to win tickets for the new Bond movie Skyfall. They are required to enter their name and then get the mission to unlock their inner 007 by running to platform 6 in 70 seconds. Of course, it would not be fun if it were too easy, so obstacles are put on their path to test their resilience. I will not give any more away, you’ll just have to watch this brilliant video and discover yourself!
And for those of you who REALLY want to unlock their inner 007, MI6 is recruiting! I saw their ad in this week’s Grazia (UK women’s magazine). Apparently they need more Jane Bonds! You can find out more at sis.gov.uk/intelligenceofficer.
No comments:
Post a Comment