Tim Walker

Tim Walker is a brilliant fashion photographer as he understands that it is not only about selling a product, it is also about selling a dream, something that is best sold with a narrative, by letting a story unfold. The magical and mysterious in his pictures attract and then capture the imagination of the beholder. He not only brings his characteristic storytelling to his editorial work for the fashion magazines, but also to brand campaigns of which Mulberry is an excellent example. Again his pictures here are magical, echanting and always with a hint of Britishness referring to the origin of the brand. Although Tim Walker has a pivotal role, these pictures are not only to his merit. A whole team of very talented fashion stylists, set builders, prop builders and models are required to achieve the magic Walker can capture through his lens. For the Mulberry campaigns, Walker has cooperated many times with set designer Shona Heath and Stylist Edward Enninful.

If you have the chance, go see the exhibition Tim Walker Storyteller at Somerset House. It lasts until the 25th of January 2013.