Topshop - The Importance of Being Kate

In 2007, the fast-fashion chain Topshop began its four-year long design collaboration with top model Kate Moss. The collaboration was inspired by Kate Moss’ unique sense of style. The Autumn – Winter 2010 collection was Kate Moss’ 14^th for Topshop and her last. Reportedly Moss decided to end the lucrative partnership because of other commitments.

Notice hottest model of the moment Cara Delevingne in this AW 2010 campaign video!

But it seems that Sir Philip Green (Owner of the fashion retail group Arcadia with brands such as Topshop, Miss Selfridge, Dorothy Perkins) has found himself a new fashion muse, a new Kate, Kate Bosworth. 

The affair started in the winter of 2012 when Kate Bosworth was the face of Topshop's first ever Christmas campaign and fashion film directed by her fiance Michael Polish. She performs the song Winter Wonderland standing on a piano in a fabulous concert hall - a scene inspired by Michelle Pfeifer's piano scene in the film The Fabulous Baker Boys.

Now, Kate Bosworth has taken over Topshop's 2013 Spring-Summer Magazine which she guest edited with her fiance. In the editorial 'A Real Heart Breaker', the lovely actress poses in outfits styled by herself and she is photographed by her fiance Michael Polish. 

For now, she is not designing her own line for the brand, but it wouldn't surprise me if we can expect something to be announced in the coming year...