Freedom Passion Exploration Elegance at YSL Beauté

YSL Beauté's website is truly sensational and such a suiting reflection of the brand - Freedom Passion Exploration Elegance! 

The website urges you to explore, create and share, and how gladly I did! The strength of this website is that it manages to engage you  in a way you feel uniquely creative, which really prompts you to then share your creations! Very clever insight! No wonder the website won a Webby Award in the beauty and cosmetics category!

Look how nicely they automatic add your name
to make your Manifesto even more personal!

For example, the above picture is something created with the moodboard tools from the website! You can choose your background, add content like videos, music, tutorials, quotes, interviews and pictures. 

Have a look at the video below, and you'll already understand better what I mean...

Or you can visit one of my creations (yes I got a bit carried away :) ): 

YSL Experience Libre Beauté by Marie-Helene









YSL Experience Manifesto by Marie-Helene

I really like the reflection of the freedom, audacity, elegance and passion of the YSL Beauté brand. I also really appreciate the art and music choices they make. Like Selah Sue - a Belgian performer, in the Manifesto movie! Strong, independent, creative! Daring is an art! - love the tagline of Manifesto - the latest addition to the YSL Fragrances with Jessica Chastain as its muse. (You should really go see Zero Dark Thirty, she won a golden globe for her role!)

Be unique and audacious and go create your own on: YSL Experience
Share your link with me and I will check it out!